Tango Marketing, a full service marketing agency specializing in the software and technology industries, today announced the release of a new white paper entitled, The Business Optimized Website--How to Harness the Power of the Internet to Broaden Your Marketplace and Build Your Reputation (http://www.tango-marketing.com/webdev/seo.html). The paper offers valuable ideas and information to help businesses optimize their website, boosting traffic to the site and enticing visitors to take action.