The advent of Social Media has opened whole new avenues for online companies to connect with its customers. David Goldstein, one of RealEstateExpress' (http://www.realestateexpress.com) co-founders and Chief Technology Officer indicates, "Marketing used to be the exclusive realm of our co-founder and Chief Marketing Officer Geoff Thompson, but our realms are now overlapping." Goldstein and Thompson now collaborate regularly to develop marketing initiatives to reach Twitter and Facebook users.