UN Development Fund for Women (UNIFEM) today launched the advocacy initiative Say NO - UNiTE to End Violence against Women which will stimulate, count and showcase actions on ending violence against women.

Up to 70 percent of women experience violence from men in their lifetime. Say NO - UniTE (www.saynoto violence.org) is a global call for action to end this pandemic violence. The initiative will contribute to the UN Secretary-General led campaign UNiTE to End Violence against Women. The luxury watch manufacturer OMEGA announced a challenge grant of US $50,000 for the first 50,000 actions, a result of cooperation with UNIFEM Goodwill Ambassador Nicole Kidman.